Easy Formatting Tools
You have complete control of the design and content of your emails and we provide you with an editing tool that makes it easy for you to add bullet points, upload relevant images, insert links and style your text. If you are just starting out then use our basic formatting tools and if you are an advanced user with some HTML knowledge, use the HTML view so that you can manage your own source code.
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Campaign Creation Wizard
The helpful email wizard ensures you don’t forget any key elements of creating excellent email blasts, the campaign wizard provides you with pop-up previews and the opportunity to check a preview of your work by sending yourself test copies before you’re ready to send them to all your contacts.
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Totally Integrated Social Networking
Your contacts can share your emails with ease by adding the social media toolbar and forward to a friend link. Your friends and subscribers are more likely to share your content with others if you make it easy for them, so we made easy for you to help them share.
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Free Images & File Hosting
Images and files can be uploaded and used within all of your emails for free and our image gallery makes it easy for you to organize and track your file library.
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Free Email Templates
MySmallBiz Marketing offers a free collection of email templates that are easily found edited and they can also be used as a source of inspiration allowing you to get started with your first ever campaign quickly and easily. New templates are added regularly to ensure they keep up with changing trends. We’ve also tested the templates on all the major email clients so you don’t have to.
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Locked Templates
Having a look and feel stay consistent across your campaigns is simple with the locked template feature. A simple code one line code allows users to edit each section of an email while it locks other sections, so you can be confident that your templates will look how they need to.
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Email Previews On Mobile Devices
Preview your email campaign with a simple click across a range of different mobile devices such as iPhone, Blackberry and the iPad. This makes it easy to check that all your subscribers will be able to read your emails on their phones and tablets and is a vital feature in today’s mobile-focused world. This way you know the email looks great for all your contacts.
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Advanced Features
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Dynamic Content
Lets you change content based on informations each subscriber has shared with you. For example you can send emails based on how many links they click through, their active history, whether or not they opened your last email, whether they made a purchase after reading your last email etc.
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Sophisticated Design
It’s easy to code your own emails in HTML or you can simply upload templates from .zip files rather than having to build them from scratch.
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A/B Split Tests
A/B split testing makes it easy for you to find out what the best email subject line is, what the best content is and what the best sending address and name is by testing it out on two groups. The winning combination then gets used on the rest of your subscribers.
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Recurring Emails
Automatically send all subscribers a newsletter when a blog is published or fresh content is uploaded onto your website.
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Subscriber Lists
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Unique Sign-Up/Subscription Forms
For each list you manage you can set up a different sign-up form on your website. We will provide you with the HTML code (just copy/paste) that helps you grow your contact list fast.
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Opt-in Process
To ensure that all members of your subscription list actually want to be subscribed to receive your emails, we only use a confirmed opt-in process for your lists.
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Segmenting your List
List segmentation lets you send relevant campaigns to groups of contacts within a single list. Target your emails based on the information that you have collated on each subscriber like gender, job description, geographic location or previous activity (like opening your last email).
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Subscriber Activity & History
See which subscribers have clicked on which links, opened emails, reported a complaint or haven’t read your emails. All in easy to understand reports.
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Subscriber Management
Manage an unlimited amount of subscribers and create as many lists as required.
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Unsubscribing and Bounce Rates
Add an easy and automatic unsubscribe linke to every email campaign and the contacts wishing to be removed will be deleted from your lists. We track email addresses that are no longer valid or bounces and they’ll automatically be removed after a set period of time.
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Bulk Unsubscribe
Delete large groups of emails easily. Bulk unsubscriptions are great for managing suppression lists for example. Don’t forget to remove anyone on a suppression list as soon as possible so they don’t complain about receiving your emails.
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Delivery & Authentication
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Helping you Deliver
Building a good sending reputation is vital. The MySmallBiz Email Marketing delivery team does standard domain and IP reputation checks. We want you to have a good sending reputation, so we help you understand best practices like confirmed opt-in and checking for email sending errors that could get you in trouble.
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Email Authentication
To ensure your emails don’t get blocked by SPAM/Junk filters, we authenticate your emails and allow you to create a good reputation. We use SPF Authentication, SenderID, DomainKeys and DKIM. We maintain proper authentication protocols and customize your tracking domains so that your reputation is yours alone.
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Managing Best Practices
We provide our customers with the best practices for creating and developing content, maintaining list hygiene and providing useful tools such as Litmus and Spam Assassin which test your content to make sure they it doesn’t trigger spam blocks & filters.
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Monitoring Reputation
We monitor black lists, IP reputation, ISP blocking, abnormal metrics and perform audits on deliverability to help resolve problems quickly. WE work hand in hand with ISP’s to resolve email filtering & blocking and any other delivery problems and we then ask for whitelisting.
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Analytics & Reports
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Integrating Google Analytics
We can add a tracking code to each email marketing campaign so that you can track how many website visits each email sends, track conversions and a whole range of other valuable metrics generated by your campaign. The information can be viewed in your Google Analytics account as a tracking source.
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Basic Reporting on Campaigns
See the open rate of your emails, the bounce rate and the click through rate through graphs, charts and other helpful visuals. See a quick overview of the important metrics or dive deeper with attractive charts and graphs.
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Detailed Reporting on Campaigns
See detailed reports of your campaigns including open rates, bounce rates and click through rates so that you can get an idea of how well your campaign is performing, allowing you to improve and change your campaign as needed. Understand whats happening and why so you can make your next campaign even better.
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Export Reports
The “Export Report” button allows you to access data in a spreadsheet and includes even more details on user activity such as specific bounce errors and more.
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